People Analytics - Why It Is So Important For Your Business

Imagine you have a million-pound business that is doing well. You know it’s doing well because your sales are up and you can see the profits in your profit and loss statement, but do you know why? 

The answer to this question depends on how good your people analytics is. People analytics is an area of data science that uses models, metrics and methods to understand human behaviour within organisations.

When you’re managing people, the methods you use to understand their behaviours and business outcomes are crucial. The processes that drive these metrics can range from simple surveys to complex psychometric testing. However, they all have one thing in common: they help identify which traits and habits will lead to success within your organization.

People analytics can be a powerful tool for businesses and is becoming increasingly important as they seek to understand behaviour, improve productivity and increase employee engagement.

We wanted to share this report from Insight 2022 which explores this in detail.